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Website Designer In San Antonio, Page Rank Explained

Mary Ann Ursua Wilkins - Saturday, February 10, 2018

Website Designer In San Antonio

SEO Services Online SEO Marketing Service SEO  Marketing SEO prices SEO price list Best SEO SEO Cost SEO CompanyOur Website Designer in San Antonio Texas always stays constantly educated in web design and up to date in the work of Website Development and Search Engine Optimization (SEO). It is important for me and anyone that does Custom Websites for Business to stay informed of the updates with the search engines algorithms and how these changes relate to Website Development.  This blog post is the second post using the new book "How to get on the first page of Google, the beginners guide" by Shawn Ward.  I have found this book to have good information explained in a simple manner.  I spoke with Shawn and told him I was going to share the info in his book by writing blogs.  He agreed, so here we go.  

The idea for Page Rank

Just how does Google decide which websites to rank high in the Search Engine Result Page (SERP)?  Googles early ranking SEO Services Online SEO Marketing Service SEO  Marketing SEO prices SEO price list Best SEO SEO Cost SEO Companyalgorithm stemmed from Albert Einstein, thats right Einstein.  If you young kids do not know who this is, he was a super genius from the 20th century.  Einstein fled Nazi Germany and came to the United States where he from Princeton University kept the world in awe of his genius.  One of his most famous papers was his "Theory of Relativity".  This theory concerned the fundamental relationship between mass and energy, concepts viewed previously as completely separate. Einstein’s famous equation E = mc2 (where “c” was the constant speed of light) expressed this relationship.  Now that the young kids are all saying "Oh, now I know who this dude is" I can continue.  

Larry Page and Sergei Brin were students at Stanford University.  They discovered that scientists would write a theory/paper and reference another theory/paper, these references acted almost like a vote.  The more your work was referenced by other scientists like Albert Einstein was referenced, the more important it must be.  Larry and Sergei realized that if they downloaded every scientific theory/paper and looked at the references each theory/paper had to other scientific theory/papers, they could "theoretically" decide which theory/papers were the most important and rank them from most to least important.  Basically when scientists read a theory/paper written by Albert Einstein, they were amazed at his genius and became inspired to write their own theory/paper and reference Albert Einstein which made him the most famous and in this case ranked the greatest genius.  Larry and Sergei decided that this is how websites should be ranked, by the references of importance other websites have for a website.  

Back Links

 Website designer, website designer TX, website developer Texas, website development in Texas, website development, website designer Texas, website designer located in Texas or San Antonio, develop business websitesSo how does Albert Einstein relate to website ranking?  Google ranks websites by the number of incoming links to a site from other websites.  The quality of these links are also very important and may be more important than the number of links to your site.  So how do you get these links? and how do you get Quality Links?  The first thing is to make sure your content is Relevant and Unique.  Unique simply means do not copy someone else's work!  If you are using someone else's work (as I am doing in this blog), make sure you reference the work you are using and give credit where credit is due.  If you use someone else's work as if it were your own work this is called "Plagiarizing" and is actually illegal.  You will not go to jail for it, but you will get sued.  In this case, if you plagiarize content, Google WILL FIND OUT!  Google will penalize you by lowering your website rank or banning you completely from the S.E.R.P..  

Relevant Content

What is Relevant Content?  Relevant content is what your SEO Services Online, SEO Marketing Service, SEO  Marketing, SEO prices, SEO price list, Best SEO, SEO Cost, SEO Companywebsite presents, is it useful?  Is it meaningful?  Will the reader enjoy reading it and be able to put it to good use?  This is Relevant and Unique content and google likes this.  If your website is just stuffing key words and phrases into a page with no real relevant content to get the search engines attention, you will get their attention, you will be banned.   I fired an SEO specialist because he tried to write for me a blog that was just key words with no actual subject.  He was not happy that this little black hat trick of his got him fired.  

To sum it up, if you want lots of visitors to your website and quality back links, be creative.  Write original content and if you get your idea from another source, as I have done in this blog, reference your source and don't copy and paste.  You will receive increased traffic and quality back links which will cause Google see your website as "Relevant, Quality, Original and increase your website ranking.  I hope this helps.  If you feel that you would like to use our company to increase your website ranking with quality Search Engine Optimization, I have put our price list below.  I hope to hear from you soon.  Thank you
  
  

 

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Website Design vs build you own

Mary Ann Ursua Wilkins - Friday, January 26, 2018


Website designer, website designer TX website developer Texas website development in Texas website development website designer TexasThis blog speaks about the relationship between professional website development, those build your own website companies and how they relate to Search Engine Optimization (SEO).  As a website designer and SEO marketing specialist my education is never ending so I am constantly reading and studying.  I recently picked up a book off of Amazon called "How to get on the first page of Google, the beginners guide" by Shawn R. Ward.  I am very impressed with this book and feel compelled to share the information within and my perspective of that information.   

Do It Yourself Website design

Chapter 1 of this book is right up my alley with what I am constantly telling potential clients when they call to ask about the difference between develop business websites vs. the easy Do It Yourself (DIY) website development that a person can build at places like Wix.com, GoDaddy, Vista print, Yola and others.  To begin with this "DIY" website development is made to look so easy on the commercials.  Just drag and drop and voila! you have a website.  Seriously folks it never works like the commercial says it will.  

Last year I had an old friend call me on the phone.  I had not seen her since high school (1978).  She has her own business and her competition was crushing her and she can no longer rely on the usual customers.  She had to upgrade into the 21st century and get a website.  I was happy to hear from her and and remembering the 1970's and how smoking hot she looked in those hip hugger bell bottom jeans with her tie dyed T shirt, I had decided that she was going to get my full attention.  She told me her tale of woe working with Wix.com.  How she has been racking her brain trying to get this easy to use DIY system to work as it is advertised.  I told her that she need not worry, I will take care of her.  She just needs to go through my list of 80+ custom websites for business that have been professionally built by me and pick one.  I will then change the images, text, logo and contact information and Voila! she has her professionally built custom website development.  I went on to tell her about the additional benefits her website would get from my company as apposed to any of the DIY website builders.  She would get 10,000 to 20,000 professional email campaigns, a blog, 10 email addresses unlimited email, hosting all included in the low price.  She said that the DIY website builder was going to charge her for each of these items, raising the price well above that which I am charging.  

 

DIY website builders vs Professional websites.

What these DIY website companies do not tell you is this, yes it is very easy to build a custom website for business, if you are Website designer, website designer TX website developer Texas website development in Texas website development website designer Texas website designer located in Texas or San Antonioalready skilled in website development!  If this sounds like a trap it is.  So once you have completed this easy to build yourself website (for those that can actually complete it) what you have is not custom website development, instead you have a poorly designed website that is difficult to navigate and will very likely chase away more customers than it will bring in.  Lets look at this another way.  Each custom website for business is basically the front line sales person.  It is the first contact between your company and a new or existing client.  If your website is poorly designed, unappealing to the eye and difficult to navigate it is as if your sales person has pulled up to a sales meeting in a 1978 AMC pacer that smokes, coughs and pollutes the air.  Unless what you are selling is old AMC pacer, you are going to loose every sale.  What you want to drive to a sales meeting in is a nice new Cadillac or Lincoln and dressed to impress.  Yes, the professionally built websites from Wilkins Websites are the Cadillacs and Lincolns. 

DIY website builders and SEO

SEO Services Online SEO Marketing Service SEO  Marketing SEO prices SEO price list Best SEO SEO Cost SEO Company Now that you have completed building this DIY website, congratulations by the way, you are facing something that you may not have anticipated, the search engines.  If your DIY website or any website has not been built with Search Engine Optimization (SEO) in mind you will never been found by the search engines.  Search Engines like Google, Bing/Yahoo have certain criteria that they require from websites that only professionals are aware of.  The websites built by Wilkins Websites are all built to be SEO compatible.  What is SEO compatible?  Basically properly communicating with Google, Bing/Yahoo and other search engines.  Only a professional custom website development can communicate with the search engines and if you can not communicate with Google, you are invisible.  I know this is a lot to take in.  You felt that once your website has been built then you can better compete for business.  That was true in the 1990's, but no longer.  Building your website is 1% of the job.  The other 99% is SEO.  I have attached my price list for Website Design, Website Template purchase and Website leasing.  Take a look, give us a call and I know we can increase your business with our Professional websites and SEO services.  Thank you

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Creating Professional Websites Ranking In Search Engines

Mary Ann Ursua Wilkins - Friday, October 20, 2017
Domain Authority

Wilkins Websites Specialize in creating professional websites with SEO website optimization and getting those websites to rank in the search engine results page S.E.R.P.

Domain Authority is just one of the tools used in the very complex world of SEO.

Domain Authority is one of the most important website metrics there is especially when it comes to SEO website optimization. This metric was developed by Moz, and SEO experts believe that the greater your domain authority, the more likely it is for your website to generate more traffic and even rank high in search engines. Domain Authority is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP). Domain Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.We calculate Domain Authority (DA) combining many of our other link metrics — linking root domains, number of total links, MozRank, MozTrust, etc. — into a single DA score. This score can then be used when comparing one site to another or tracking the "ranking strength" of a website over time.To help Domain Authority calculations approximate actual ranking positions, Moz will employ machine learning against Google's algorithm to best model how their search engine results are generated. It is however important to note that just because a website has a low DA ranking, does not mean it will not rank high in the SERP. This does not mean you should abandon your attempts to increase your DA ranking. This means that increasing your DA ranking along with your Search Engine Optimization (SEO) efforts will help you to dominate the SERP.


How to Improve Your Domain
Authority?

As I mentioned in the previous paragraph, increasing your DA ranking along with your Search Engine Optimization (SEO) efforts will help you to dominate the SERP. When it comes to improving your domain authority, it's a must that you improve search engine placement through effective (SEO). This includes all aspects of SEO, such as site structure, its navigability, URL structure, breadcrumbs, header tags, meta tags, keywords, word count, alt tags, and so on. Content marketing is essential for your domain to gain authority. Wilkins Websites offers several levels of SEO packages for our clients which will improve your DA, SEO and SERP ranking.Step 1 - Improve your overall SEOSEO Services Online

Step 2 - Produce quality and likable content

Your content marketing strategy will only begin once you have lots of linkable content. Ideally, you should create an article or infographic every day. Yes, that's a lot, but it's necessary. Content is actually the core of your internet marketing campaign, so you have to take it seriously. Keep in mind also that it's not all quantity that matters. More importantly, you need to create content that offers valuable information to your audience. As Google calls it "Relevant Content". Google in its efforts to contain the Black Hat SEO crowd will change their methods and algorithms frequently. Recently at the time of this blog - Relevant Content or "is this content relevant to the Search Engine Query"? is very important in Googles SERP.


SEO Marketing ServiceStep 3 - Pay attention to internal linking

High quality back links are extremely important, but do not overlook your internal links. Internal links are simply links and anchors. Anchors are basically links that are on the same page, that will scroll from topic to topic just by clicking on the anchor text. Internal links are anchors from page to page on the same website. Quite often when we do regular work on our existing website, without realizing it, we are breaking these links. Broken links are frowned upon by Search Engines and will cost you with a lower score in your DA and SERP ranking. Search Engines will follow these internal links from page to page and if that page leads to a dead end you will be notified with a 404 message on your Google Webmaster Tools page. I check my google webmaster tools daily to see if there are any new issues with my website that need to be addressed. If there are, I do not post pone, I fix it right away and keep my errors at ZERO.

Step 4 - Regularly check for toxic back links

You need to regularly check your link profile so you could get rid of spammy links. It's important that you not wait to be penalized by search engines before you make a move and clean up your link profile. There are many resources online that you can check out to know how to remove toxic back links. Daily I will go through the list of websites that are trying to link to my site by posting on my blogs. I check the URL to see who they are and what they do. Quite often I will find a porn site trying to link in, I put a stop to that right away by deleting that link. Sites like this will cause your website ranking and DA to sink so fast it will make your head spin. Since my business is Website Design, Website leasing and Search Engine Optimization I look for websites that are doing the same or similar thing that are linking in. I approve these right away. The more quality the website, the greater they will improve my DA and Website Ranking. So don't let just anyone link it. Lots of good links are good, lots of bad links are bad.

Step 5 - Don't rush things and be patient as you wait for results

As long as you are doing the steps above, there is no reason why your domain authority will go up. You need to give your domain time to age as well because this can also affect its authority. As a matter of fact, the older the domain, the better or greater its authority is. All you need to do is have discipline and dedication in doing the necessary things to improve your domain authority.

Conclusion

There are many other sites out there that can give you all the information you need to learn how to improve your domain authority. If you have no time to do all these, the best option you have is to invest in a reliable SEO marketing service provider like Wilkins Website.



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