Website Designer In San Antonio

Our Website Designer in San Antonio Texas always stays constantly educated in web design and up to date in the work of Website Development and Search Engine Optimization (SEO). It is important for me and anyone that does Custom Websites for Business to stay informed of the updates with the search engines algorithms and how these changes relate to Website Development.  This blog post is the second post using the new book "How to get on the first page of Google, the beginners guide" by Shawn Ward.  I have found this book to have good information explained in a simple manner.  I spoke with Shawn and told him I was going to share the info in his book by writing blogs.  He agreed, so here we go.  

The idea for Page Rank

Just how does Google decide which websites to rank high in the Search Engine Result Page (SERP)?  Googles early ranking algorithm stemmed from Albert Einstein, thats right Einstein.  If you young kids do not know who this is, he was a super genius from the 20th century.  Einstein fled Nazi Germany and came to the United States where he from Princeton University kept the world in awe of his genius.  One of his most famous papers was his "Theory of Relativity".  This theory concerned the fundamental relationship between mass and energy, concepts viewed previously as completely separate. Einstein’s famous equation E = mc2 (where “c” was the constant speed of light) expressed this relationship.  Now that the young kids are all saying "Oh, now I know who this dude is" I can continue.  

Larry Page and Sergei Brin were students at Stanford University.  They discovered that scientists would write a theory/paper and reference another theory/paper, these references acted almost like a vote.  The more your work was referenced by other scientists like Albert Einstein was referenced, the more important it must be.  Larry and Sergei realized that if they downloaded every scientific theory/paper and looked at the references each theory/paper had to other scientific theory/papers, they could "theoretically" decide which theory/papers were the most important and rank them from most to least important.  Basically when scientists read a theory/paper written by Albert Einstein, they were amazed at his genius and became inspired to write their own theory/paper and reference Albert Einstein which made him the most famous and in this case ranked the greatest genius.  Larry and Sergei decided that this is how websites should be ranked, by the references of importance other websites have for a website.  

Back Links

 So how does Albert Einstein relate to website ranking?  Google ranks websites by the number of incoming links to a site from other websites.  The quality of these links are also very important and may be more important than the number of links to your site.  So how do you get these links? and how do you get Quality Links?  The first thing is to make sure your content is Relevant and Unique.  Unique simply means do not copy someone else's work!  If you are using someone else's work (as I am doing in this blog), make sure you reference the work you are using and give credit where credit is due.  If you use someone else's work as if it were your own work this is called "Plagiarizing" and is actually illegal.  You will not go to jail for it, but you will get sued.  In this case, if you plagiarize content, Google WILL FIND OUT!  Google will penalize you by lowering your website rank or banning you completely from the S.E.R.P..  

Relevant Content

What is Relevant Content?  Relevant content is what your website presents, is it useful?  Is it meaningful?  Will the reader enjoy reading it and be able to put it to good use?  This is Relevant and Unique content and google likes this.  If your website is just stuffing key words and phrases into a page with no real relevant content to get the search engines attention, you will get their attention, you will be banned.   I fired an SEO specialist because he tried to write for me a blog that was just key words with no actual subject.  He was not happy that this little black hat trick of his got him fired.  

To sum it up, if you want lots of visitors to your website and quality back links, be creative.  Write original content and if you get your idea from another source, as I have done in this blog, reference your source and don't copy and paste.  You will receive increased traffic and quality back links which will cause Google see your website as "Relevant, Quality, Original and increase your website ranking.  I hope this helps.  If you feel that you would like to use our company to increase your website ranking with quality Search Engine Optimization, I have put our price list below.  I hope to hear from you soon.  Thank you
  
  

 

This blog speaks about the relationship between professional website development, those build your own website companies and how they relate to Search Engine Optimization (SEO).  As a website designer and SEO marketing specialist my education is never ending so I am constantly reading and studying.  I recently picked up a book off of Amazon called "How to get on the first page of Google, the beginners guide" by Shawn R. Ward.  I am very impressed with this book and feel compelled to share the information within and my perspective of that information.   

Do It Yourself Website design

Chapter 1 of this book is right up my alley with what I am constantly telling potential clients when they call to ask about the difference between develop business websites vs. the easy Do It Yourself (DIY) website development that a person can build at places like Wix.com, GoDaddy, Vista print, Yola and others.  To begin with this "DIY" website development is made to look so easy on the commercials.  Just drag and drop and voila! you have a website.  Seriously folks it never works like the commercial says it will.  

Last year I had an old friend call me on the phone.  I had not seen her since high school (1978).  She has her own business and her competition was crushing her and she can no longer rely on the usual customers.  She had to upgrade into the 21st century and get a website.  I was happy to hear from her and and remembering the 1970's and how smoking hot she looked in those hip hugger bell bottom jeans with her tie dyed T shirt, I had decided that she was going to get my full attention.  She told me her tale of woe working with Wix.com.  How she has been racking her brain trying to get this easy to use DIY system to work as it is advertised.  I told her that she need not worry, I will take care of her.  She just needs to go through my list of 80+ custom websites for business that have been professionally built by me and pick one.  I will then change the images, text, logo and contact information and Voila! she has her professionally built custom website development.  I went on to tell her about the additional benefits her website would get from my company as apposed to any of the DIY website builders.  She would get 10,000 to 20,000 professional email campaigns, a blog, 10 email addresses unlimited email, hosting all included in the low price.  She said that the DIY website builder was going to charge her for each of these items, raising the price well above that which I am charging.  

 

DIY website builders vs Professional websites.

What these DIY website companies do not tell you is this, yes it is very easy to build a custom website for business, if you are already skilled in website development!  If this sounds like a trap it is.  So once you have completed this easy to build yourself website (for those that can actually complete it) what you have is not custom website development, instead you have a poorly designed website that is difficult to navigate and will very likely chase away more customers than it will bring in.  Lets look at this another way.  Each custom website for business is basically the front line sales person.  It is the first contact between your company and a new or existing client.  If your website is poorly designed, unappealing to the eye and difficult to navigate it is as if your sales person has pulled up to a sales meeting in a 1978 AMC pacer that smokes, coughs and pollutes the air.  Unless what you are selling is old AMC pacer, you are going to loose every sale.  What you want to drive to a sales meeting in is a nice new Cadillac or Lincoln and dressed to impress.  Yes, the professionally built websites from Wilkins Websites are the Cadillacs and Lincolns. 

DIY website builders and SEO

Now that you have completed building this DIY website, congratulations by the way, you are facing something that you may not have anticipated, the search engines.  If your DIY website or any website has not been built with Search Engine Optimization (SEO) in mind you will never been found by the search engines.  Search Engines like Google, Bing/Yahoo have certain criteria that they require from websites that only professionals are aware of.  The websites built by Wilkins Websites are all built to be SEO compatible.  What is SEO compatible?  Basically properly communicating with Google, Bing/Yahoo and other search engines.  Only a professional custom website development can communicate with the search engines and if you can not communicate with Google, you are invisible.  I know this is a lot to take in.  You felt that once your website has been built then you can better compete for business.  That was true in the 1990's, but no longer.  Building your website is 1% of the job.  The other 99% is SEO.  I have attached my price list for Website Design, Website Template purchase and Website leasing.  Take a look, give us a call and I know we can increase your business with our Professional websites and SEO services.  Thank you

 

 

 

What do I mean when I refer to "Inexpensive SEO services online"?  SEO is Search Engine Optimization.  SEO marketing service is the service provided by a reputable SEO company that can place your website high in the search engine result page or (S.E.R.P.).   There are 2 completely separate industries of SEO companies and 2 separate SEO price lists.  The first of which is the legitimate SEO company that work tirelessly everyday to place your website URL high in the S.E.R.P. so that you can be found on the internet search engines such as Google, Bing/Yahoo.  Lets face it, if you can not be found, your company is basically INVISIBLE.  The second type of SEO company is the inexpensive SEO marketing service that you find on sites promoting overseas IT support and  also some American companies.  An American Company?  Yes. 

American SEO Scam

I received a  phone call from a company right here in San Antonio TX.  He offered to get my website placed on the first page of google for a cheap SEO cost.  It seems that if he had done his homework he would know that my company also offers SEO to small business, but I am always searching for additional SEO marketing specialists so I gave him a quick interview.   I was working at my computer at that moment so I asked for his domain name or URL.  I pulled up his website then quickly checked his website ranking.  His website was ranked at over 15,000,000 in the world, this is not good.  I was polite when I compared my website ranking to his.  I said "For a company that specializes in SEO, you are ranked kind of high at over 15,000,000".  He replied "what is your website ranking?"  "150,000" I replied.  He hung up the phone.  Keep in mind that the lower your ranking the better.  It is similar to golf, the lowest score wins.  A perfect example is Google is ranked #1, Youtube is #2 and Facebook is #3, so you can see that my score of #150,000 is much closer to the top than his website at #15,000,000.

  This was an American SEO company that was trying to scam me.  If I had hired him, he would have worked for me for 3, 4 or 6 months before I noticed absolutely no increase in website ranking and no placement on the S.E.R.P. for the website I had him working on.  The money my client would have spent would have been wasted and the revenue lost from loosing potential business would have been even greater.  This inexpensive or cheap SEO company is an alternative to the legitimate SEO marketing service mentioned above and is very dangerous.  They take advantage of the fact that it takes several months of legitimate SEO marketing work to show any real progress in increased website ranking and being found high on the search engine result page (S.E.R.P.).  You must trust the SEO company working for you is actually doing the work you are paying them to do, and there is very little you can do to know that they are actually doing proper SEO marketing.  This is exactly how they take advantage of unsuspecting American companies.  By the time you find out that there is absolutely no improvement in your SEO ranking several months have passed.  These American companies have been paying for this SEO marketing service for months before it is found out that the work is not being accomplished or not being done properly.

Overseas SEO  

A few years ago I investigated working with an overseas SEO company, not just one, I tried many, hoping to find legitimate overseas SEO services online.  I would interview many, hire whom I felt was the best SEO candidate, then after months of paying them, found that the SEO cost was a waste of money.   I would fire this person, then look for another, I never found a legitimate overseas SEO marketing specialist.  It seems that they all began the same way, very humble, saying the right things in the right way.  Luring me into a place of security and confidence that this guy or gal will place my website at the top of Google and my business would sky rocket.  Notice I used the word "Confidence".  Being lured into a feeling of "Security" and "Confidence" is the foundation for the words "Con Man", "Confidence Man" or "Confidence Woman".  I had to face the facts, I had been Con'ed!   

I spent about $10,000.00 over a 2 year period, giving these Con men and Con women opportunities to do what they promised they could do, it was a giant waste of money.  I was certain that I could find the right person, I did not.  Think about it, 2 years trying to get a good SEO specialist from this collection of con men.  What was the lure used to get me into this con?  It was 50 to 1.  What is 50 to 1?  The money transfer from the USA to their country was every dollar I spent, was $50 to them, or every $100.00 was $5,000.00 to them.  While I was paying what they saw as a great deal of money, it was pennies to me.  I fell for the lie that these people were quality professionals that I could hire for literally pennies.  

The lost revenue I suffered in this 2 year period was even greater than the $10K I spent.  While my competitors were being found on the first page of the Google, Bing/Yahoo, I was no where to be found, my company was invisible.  My competitors were getting the business and the revenue from this business while I was getting the Con.  The potential revenue I lost because I was trying to save money was huge.  Basically, the SEO specialist that I could hire for just a few hundred dollars, could I afford this?  The answer is NO.  This was the most expensive inexpensive venture ever conceived. I take full responsibility for this failure. It was my greed that caused me to fail. Lets face it, thats how the con men get you, with your own greed.

The solution

So what did I do about this?  I hired an American born and educated SEO marketing specialist to work for my company full time.  This man has taken my website ranking from 16 million to 127,000 in just 6 months and my ranking continues to climb each day.  My business is now found on the first page of Google, Bing/Yahoo for many of the key phrases we use.  My business is no longer INVISIBLE, it is now COMPETITIVE.  The business that is being generated for me far exceeds the cost of his service, and this is all I ask of my employees, to produce more than it costs to pay them.   I now offer SEO services to other companies in need, knowing that my SEO services online can do for your company what my SEO marketing specialist has done for my company.  I have kept the prices reasonable and affordable by offering different SEO packages, different SEO cost for different levels of SEO marketing.  Notice I said "Reasonable and Affordable, Not INEXPENSIVE or CHEAP". The point I am making here is, by trying to save SEO cost on inexpensive or Cheap SEO services, you will spend far more money in the long run because the money spent is like throwing it out the window, and the revenue lost due to lack of business will be even greater.  I hope you consider my company to service your SEO needs.   My price list is below 

 

 

 

 

Over Seas Tech Support? Not so fast

I should be grateful to the absolutely horrible SEO Services Online that I used in the past. Their unbelievably horrible behavior is what has lead me to using "Only USA SEO specialists". Do I sound a bitter?, just a little. Now before anyone accuses me of being a racist, my lovely and gracious wife is a Philippina.  While my wife was born here in Texas, when she was 8 years old, she was taken back to the home country of her parents, The Philippines.  Her father retired from the United States Navy which he had served our great nation for almost 30 years, thank you for your service to our country.  When she graduated from College being an American, she hopped on an airplane and came back to Texas, her 1st home which is where we met and were married.  Having this link to the Philippines at my disposal, and knowing that these are well educated people with a good work ethic I was eager to put together a team of IT specialists in the Philippines.  I was so optimistic. 

The money transfer is at this time 50 to 1. what does this mean?  The SEO cost seemed beneficial.  If I pay a SEO company $50 USD, they receive $2,500 PHP what a deal! So what happened? I was hoping to find the Best SEO Company with the Best SEO prices.  The SEO marketing service that I found was not what I expected.  Hang on to your hats, this is a wild ride. The first man I hired was very nice, very polite and humble. He had the education credentials to back up his claims and answered all of the questions correctly. I paid him $500.00 USD per month, fortunately, he only lasted a month. This poor schmuck fell prey to that which all men have fallen prey to, a beautiful girl. Shortly after I hired him, the most beautiful girl in his Church decided that she was in love with him (what a coincidence). She had him taking her to the movies, on pick nicks, out to restaurants and basically taking up all his time spending the money he was earning while working for me. What is the problem you ask? He was not doing the work I was paying him to do. He was helpless in her presence (I have been there too). I was aware of this because I kept checking his facebook page. Each day during work hours, he was taking selfies of him and his new beautiful girlfriend out on the town, buying this, buying that, spending everything he was being paid.  When I would confront him on our daily Skype meetings, he would insist that he would work twice as long tomorrow, tomorrow was the same thing.  I told him when I fired him, that now that he has lost his high paying job, he will loose his girlfriend before the week is over.  I wasn't mad at him, I felt sorry for the poor guy, but he was being paid for work he was not doing, he had to go.

I am still optimistic

So there can't be this one bad experience that has turned me away from over seas SEO support? oh no, there are so many more.  I am only sharing a few, but they are all very similar.  The next guy was a certified SEO specialist, he had documentation to prove it, I paid him $1,000 USD per month.  He was very polite and humble just as the other guy was, this guy only lasted 2 weeks.  So when I was interviewing him I had put in a call to a French Canadian school of SEO where this young man had received his certification.  They took their sweet time getting back to me, 2 weeks it took them.  So when they called me back I asked them about this young man and is his certification valid.  They looked into their records and said "Yes, he is certified, in 2009.  They continued "since SEO is an ever changing business all of our students are required to come back each year to become re-certified with the new changes, updates to algorithms and more" .  "We have not heard from him in 7 years so No he is no longer a certified SEO specialist".  7 years is an eternity in SEO years.  So when I presented this information to him, he began to yell "I am a certified SEO specialist" again and again.  Then he posted on my facebook page a picture of President Teddy Roosevelt with the caption reading, "if you have a disagreement with someone and are not offering any solutions, then you are just whining.  I thought "Really?, the balls on this guy".  So I called him on Skype and told him that I saw his message on facebook and I have a solution.  He said "Thats great, what is your solution?"  "YOUR FIRED" I said.  (you saw that coming didn't you?)

One More Try

The next guy was the last guy.  This guy had excellent credentials, spoke perfect english and was very well educated.  I thought "This is the guy".  I paid him $1,500.00 per month and though he was worth every penny.  Long story short, he had taken on too many projects and needed to work more than he was able, so he began to take drugs to stay awake and work longer.   You guessed it, he became addicted.  Each day when I would Skype with him, I would notice how exhausted he was, big bags under his eyes and the weight loss was incredible.  His wife left him and took his children and moved back home to her parents house.  I told him that he needs to check himself into rehab.  He can keep his job, take his laptop with him and work while he is getting help for his addiction.  You guessed it, he insisted that he was not an addict and that he was fine.  This was the last guy I hired in the Philippines and I will never go back.  

 

I had to accept failure

I have shared these few experiences with you to warn you of the pitfalls of cheap SEO specialists over seas.  It is more expensive and costly in the long run.  Here is how you can fail if you use over seas SEO.  It takes several months before you see any progress or results from SEO work, no matter who is doing it.  It is not like Website Design. With Website Design you see results immediately, not with SEO.  By the time you find out that this inexpensive SEO specialist has done nothing to improve your SEO ranking, you have been paying them for months with no results.  When you fire them and hire another, 3 or 4 more months are required to see that this guy is not doing what he promised either.  To top it all off, the business that you have lost from not being found on the internet is even more costly than the money spent on these SEO specialists.  One guy from the Philippines when I was reviewing his progress (or lack of progress), I told him, "you have been working for me for 6 months and I have seen absolutely no improvement in my website ranking". " I can not be found on the search engine result page of google, bing/yahoo or anywhere else".  He actually defended himself by saying "It's Googles fault".  Seriously?  Its Googles fault? OMG!    

 

The Solution

I now have a team of SEO specialists in California USA.  They do wonderful work and the results of their work is so obvious.  They have taken me from being ranked 17,000,000 in the world to150,000 in the world and my rank keeps climbing every day.  This is why I now offer SEO services to my clients using these wonderful California based SEO specialists.  If you are interested please check our website SEO page, SEO prices.  Our prices are very reasonable and our work is great.    

White hat SEO

The search engines, primarily google are attempting to create a search as if it were a conversation. In the past search engines would match key words from the search engine query to the keywords on a website page, this did not produce the best results. Where search engines have been going lately is not just on keywords or key phrases, but content, "Relevant Content". Well written website pages with content that is "Relevant" will be indexed by Google and other search engines and given a higher rating, therefore they will be found higher in the search engine result page (S.E.R.P.).

We have our price list below, feel free to give us a call if you have any questions.                  210-560-2717 or email me a Thomas@WilkinsWebsites.com I look forward to hearing from you.