Communicating with Google
Have you ever wondered why some people are successful? How did this person rise to the top when they do not have your skills, your expertise
or experience? It is because they are great communicators. This person is a success because he or she has mastered the ability to communicate
with others. This person hears what other people are saying, he or she understands it and responds in a manner that is heard and understood by
the other person. People find this person easy to work with so deals are struck, goals are accomplished and money is made, this is why this person
is successful. Steve Jobs was such a person. 
Search Engine Optimization or "SEO" is basically communication
between your website and people on the internet. A person communicates with the search engine by typing in a word or phrase, and the search engine
then communicates with websites that have relevant information that relates to what the person has asked.
Your website appearance also communicates a lot, both negative and positive. Lets use an example of people and clothing. When someone
is going for a job interview, they will very likely wear a suit. When I was a young man it was proper to wear a blue suit, a white shirt and
a red tie to an interview. The colors Red, White and Blue communicated conformity or cooperation. I appeared to be someone that can follow
instructions and work well with others. When I wore this suit and combination of colors I was always offered the job. I would reply, "I
thank you very much, may I get back to you next week with my answer?" 
You see I had other interviews that might produce better pay and work
conditions so I did not want to just take the first offer. I have no idea if this is still a practice or not, but this was proper communication
using appearance 30 years ago. Here is an example from today's society. If someone were to go to a police station to apply to become a
member of the police force, he or she would not show up wearing gang colors and face tattoo's. This would communicate to the desk sergeant that
this person would not be a good cop. How your website is set up, or its appearance is important as well. If your website is difficult to manage
or navigate, it is not communicating properly with people that are searching the internet.
Now that I have communicated to you the importance of proper communication with search engines and communication with people through appearance, lets get
a bit more technical, (Not too technical). 
Websites that are successful have mastered communication with the search engines which is Search Engine Optimization or
SEO. These websites were likely created by a company that creates custom websites for business. Wilkins Websites is
a Website designer located in San Antonio Texas. We are a Certified Veteran Owned Business. We
create Custom Websites for Business. Our websites are rewarded with high website rankings, a large amount
of backlinks, are found on the first page of the search engine result page (S.E.R.P.) and have a great deal of website traffic. So how do our
websites communicate with Google, Bing/Yahoo so that our clients may have these things? We are also a good Search Engine Optimization (S.E.O.) specialist as well as Website Designer. Our Custom Website Development is created hand
in hand with our SEO team. We understand that SEO is not just a "one time set up and
your are good" thing. SEO is a constant battle. It is quite possibly the most competitive business out there today.
When your website development is complete, we have made sure it is pleasing to the eye and easy to navigate. Then we register your website with the search engines like Google Bing/Yahoo. For instance in Google, there is an area called Webmaster Tools Search Console. Here we put in your website address or (URL). Google will give us a short piece of code to place in the head tag of your website code. It looks a little like this, <head>code google gives you goes here</head>, then we test. Google then "Fetch's" your website, (their words not mine). Google will then communicate with your website. Next you choose times of day when it is best for google to "Crawl" your website (again their word not mine). After that you must submit a "Site Map". A Site Map is basically a page that has all of your website pages and links. When all of this is complete, Google will then communicate with your website and "Crawl" your website and read it to find out what it has to say, what information does it have and then it logs this information into its algorithm. When someone communicates with Google a search engine query like "Can I take advantage of Website Leasing instead of Website Design?" Because Google has "Crawled" WilkinsWebsites.com its algorithm knows that Wilkins Websites is a Website Designer located in San Antonio Texas that has Website Leasing as well as Website Design. If WilkinsWebsites.com has what Google refers to as "Relevant Content" to the query or question then this website is listed in the Search Engine Result Page (S.E.R.P.). How high in the list of website design companies will depend upon how well written my content is, or does my website have "Relevant Content" and is the question answered with my website.
There is so much more to SEO than this, but this answers the basic questions most people have, "What is SEO?" and "How does it work?". If you are unhappy with your current SEO Marketing team because they are just not producing the results they promised, or you do not have an SEO specialist at all, feel free to give us a call or send us an email. We are happy to help. We look forward to hearing from you. Our SEO price list is below. Thank you
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