When it comes to choosing which social media platforms should be included in your internet marketing campaign, you should pick those with the highest potential to reach your target market and offer the type of media that's appropriate to your business.
Below are social media for companies that Wilkins Websites uses and you should consider for your business as well:
Facebook is a good choice if you want to reach a broad network or if you want to build a community presence. While Facebook is losing its appeal among
young users, it's still a favorite among adults who actively go online. Facebook has the most users, the most frequently used, and has one of the
highest levels of engagement. Each week I write a blog post, then I will post it on many social media platforms, Facebook is one of them.
I then have the option to "Boost" the post. What I like best about Facebook is that I can choose almost exactly where and to whom I want
the post to be delivered and seen. We are a San Antonio Web Design company so I will concentrate the post in the
city of San Antonio area, running up Hiway 35, through small towns like New Braunfels TX, Buda Tx all the way to Austin TX. This post will
then be viewed along this route in a 25 mile radius. Basically 12.5 miles on either side of Highway 35 from down town San Antonio all the
way up to Austin Tx this post can be viewed on Facebook by just about anyone. The cost for this is very reasonable, I can spend as much or
as little as I want. I think the minimum is $15.00, I do not know if there is a maximum amount.
LinkedIn is one that the best social media management companies out, especially for B2B enterprises. LinkedIn is ideal for spreading industry-specific information and for peer networking as well. Since the majority of LinkedIn users have high income and good education levels, this platform offers a unique audience that you can target with the right message. Wilkins Websites has thousands of links on linked in. This means that when I place one of my blog posts on LinkedIn, each and everyone of my "Links" will see my post. Keep in mind that these are professional people, many of whom may need a website either now or in the future. By staying engaged with these potential clients with quality blog posts, Wilkins Websites will be on their mind when shopping for a Website Design Company.
Pinterest is unique. It is excellent for highly visual industries whose customers are attracted by images. The Pinterest home page is kind of like being in Times Square NY. There are advertisements all over the place and there is no one theme. The Pinterest home page is a collection of everything from Clothing designers, food receipts, medical advice, religious advice and so on. You are not stuck with just the home page, there is a search bar where you can type in what you are looking for and you will be taken to a page with just this search criteria, which makes your search a bit easier. Pinterest has a huge audience that consists mainly of women, why primarily women? I do not know.
Plus.Google is an excellent place to post your blogs and company information. Like Pinterest it is similar to Times Square NY with advertisement
after advertisement everywhere witch no central theme. And like Pinterest you can type into the search bar the desired business you are looking
for and up pops thousands of business's in that category. What I like most about Plus.Google is that Google itself gives it preferential
treatment. "How? you ask with one eye brow raised". When I place by blog posts on Plus.Google.com it is very likely that they will
appear in the Search Engine Result Page (SERP) when someone types in that search query. This helps a great deal with your placement and website
Twitter is the platform to use if you want to reach out to male and female users, particularly the young ones. Also if your business is in anyway provides
news or insights, Twitter is an excellent choice. I will post my blogs on twitter, however I do not see the engagement with my posts that
I see on Facebook. Twitter is very different than any other social media. You can respond to and engage with your followers on Twitter
if they ask a question about your blog post or your business. Twitter is fast and furious and from what I have experienced can turn into
a battle royal at a moments notice so be polite and do not take the bait if someone is setting you up to argue. (been there, done that)
Instagram is much like Pinterest in that images are the main content you can post. What you will like about Instagram is that users usually overlap it with Twitter, so it could be a great combo for you.
So now that you know the different social media platforms much better, it's time that you choose which one or ones of them will work for your business. Keep in mind that your choice of social media platform for your internet marketing campaign will not benefit your business unless you share the right content with your audience. Make sure you post content that is relevant to the needs and wants of your audience. You should also provide your viewers with timely information on a regular basis. Wilkins Websites can take care of your social media campaign for you to ensure your business message is sent to the right audience.