Domain Authority is one of the most important website metrics there is especially when it comes to SEO website optimization. This metric was developed by Moz, and SEO experts believe that the greater your domain authority, the more likely it is for your website to generate more traffic and even rank high in search engines. Domain Authority is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP). Domain Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.We calculate Domain Authority (DA) combining many of our other link metrics — linking root domains, number of total links, MozRank, MozTrust, etc. — into a single DA score. This score can then be used when comparing one site to another or tracking the "ranking strength" of a website over time.To help Domain Authority calculations approximate actual ranking positions, Moz will employ machine learning against Google's algorithm to best model how their search engine results are generated. It is however important to note that just because a website has a low DA ranking, does not mean it will not rank high in the SERP. This does not mean you should abandon your attempts to increase your DA ranking. This means that increasing your DA ranking along with your Search Engine Optimization (SEO) efforts will help you to dominate the SERP.
How to Improve Your Domain Authority?
Step 1 - Improve your overall SEO
As I mentioned in the previous paragraph, increasing your DA ranking along with your Search Engine Optimization (SEO) efforts will help you to dominate the SERP. When it comes to improving your domain authority, it's a must that you improve search engine placement through effective (SEO). This includes all aspects of SEO, such as site structure, its navigability, URL structure, breadcrumbs, header tags, meta tags, keywords, word count, alt tags, and so on. Content marketing is essential for your domain to gain authority. Wilkins Websites offers several levels of SEO packages for our clients which will improve your DA, SEO and SERP ranking.
Step 2 - Produce quality and likable content
Your content marketing strategy will only begin once you have lots of linkable content. Ideally, you should create an article or infographic every day. Yes, that's a lot, but it's necessary. Content is actually the core of your internet marketing campaign, so you have to take it seriously. Keep in mind also that it's not all quantity that matters. More importantly, you need to create content that offers valuable information to your audience. As Google calls it "Relevant Content". Google in its efforts to contain the Black Hat SEO crowd will change their methods and algorithms frequently. Recently at the time of this blog - Relevant Content or "is this content relevant to the Search Engine Query"? is very important in Googles SERP.
Step 3 - Pay attention to internal linking
High quality back links are extremely important, but do not overlook your internal links. Internal links are simply links and anchors. Anchors are basically links that are on the same page, that will scroll from topic to topic just by clicking on the anchor text. Internal links are anchors from page to page on the same website. Quite often when we do regular work on our existing website, without realizing it, we are breaking these links. Broken links are frowned upon by Search Engines and will cost you with a lower score in your DA and SERP ranking. Search Engines will follow these internal links from page to page and if that page leads to a dead end you will be notified with a 404 message on your Google Webmaster Tools page. I check my google webmaster tools daily to see if there are any new issues with my website that need to be addressed. If there are, I do not post pone, I fix it right away and keep my errors at ZERO.
Step 4 - Regularly check for toxic back links
You need to regularly check your link profile so you could get rid of spammy links. It's important that you not wait to be penalized by search engines before you make a move and clean up your link profile. There are many resources online that you can check out to know how to remove toxic back links. Daily I will go through the list of websites that are trying to link to my site by posting on my blogs. I check the URL to see who they are and what they do. Quite often I will find a porn site trying to link in, I put a stop to that right away by deleting that link. Sites like this will cause your website ranking and DA to sink so fast it will make your head spin. Since my business is Website Design, Website leasing and Search Engine Optimization I look for websites that are doing the same or similar thing that are linking in. I approve these right away. The more quality the website, the greater they will improve my DA and Website Ranking. So don't let just anyone link it. Lots of good links are good, lots of bad links are bad.
Step 5 - Don't rush things and be patient as you wait for results
As long as you are doing the steps above, there is no reason why your domain authority will go up. You need to give your domain time to age as well because this can also affect its authority. As a matter of fact, the older the domain, the better or greater its authority is. All you need to do is have discipline and dedication in doing the necessary things to improve your domain authority.
There are many other sites out there that can give you all the information you need to learn how to improve your domain authority. If you have no time to do all these, the best option you have is to invest in a reliable SEO marketing service provider like Wilkins Website.