How you are perceived in the blogosphere plays an important role in the success of your business, which is why it's necessary that you manage your online reputation. There are several companies that can help get rid of all the negative information about you on Google, and they can also build a solid brand for you so your site could get high search rankings. These services, however, will cost you a lot of money.
The good news is that there are a couple of things that can be done without the help of any professional brand management company. We have listed the most effective reputation management seo strategies that you can do on your own.
1. Google search your name.
If you want to know what other people are saying about you online, the best way is to search for your name or business on Google and Google Images.
You may as well set up a Google alert on your name so that you will be notified of any new information about yourself. Setting up a Google
Alert is so very easy. Just go to Google Alerts and type
in your name or your company name. When ever there is any new information about these topics, you will be notified by Google. This
way you can stay on top of any negative issues that arise and correct them immediately.
2. Buy a domain name.
When you own a domain that reads YourFirstNameLastName.com, since it is an exact match to the Search Engine Query when someone googles your name it
is more likely to be the first in the Google Search Engine Result Page (SERP). Less than flattering or even down right lies about your or
your company on the internet will be pushed down the list when your name is searched, this is a good way to put unfavorable result about you on
the 2nd or 3rd page of the SERP. It gives you control of your digital footprint and what people see about you. This SEO (search engine optimization)
perk is incredibly valuable and you can do it yourself without the help of an Search Engine Optimization (SEO) specialist.
3. Have all your content in a single place.
It's highly recommended that you create a blog and use your domain name for it. Your blog should contain very informative content which your target
market should find useful. When you lease a Website from Wilkins Websites Blog templates that are professionally designed are included with
different lease packages. These blogs are easy to use with little technical skill and are a great way to fill the internet with positive
information about yourself or your company. The more positive information about your or your company on the internet, the less likely negative
information will be found.
4. Be active in social networking.
Having social media accounts has become a vital part of any reputation management SEO. This is because there is a continuous increase in the number of internet users who rely on social networks to find the information they need. You don't have to be very active in them, but make sure you are not totally dormant. An article a month would be good just to have something in your accounts but it is recommended to have weekly or even more often articles or just posts on social media. The more you your name or company name is mentioned positively on social media, the more favorable it will be.
5. Optimize your presence on social networking sites.
networking sites have their ways of ranking member accounts. Facebook, for example, gaining numerous Likes and Shares can boost your presence
in Facebook. It's important that you learn about how to rank in each site so you could optimize your presence effectively. Last weeks blog
from Wilkins Websites is about Facebook Likes,
Give it a good read to find out how to get Facebook likes with out paying for them. Paying for Facebook Likes is very productive and not
that expensive. You can choose your budget, lets say $50.00 per week and get hundreds of likes each week this way. Having thousands
of Facebook likes is your goal as well as on twitter, linked in and others.
Yes, it could take a lot of time and effort to manage your online reputation. And if you are not confident in your skills,
and you don't think you are diligent enough to do all these things above, it would be a better idea to hire a professional, like Wilkins Websites,
to manage your online reputation for you. Wilkins Websites specializes in Leasing a website to small business, there are 3 lease packages
each with different features that can fit your needs and budget.